Pay for your shopping with a smile?

[Ojisama]

That's what Mastercard sees as the way forward.

Trials are already taking place in Brazil, with more expected in Asia and the Middle East, of facial recognition POS (Point of Sale) equipment at till points.

Ajay Bhalla, the president of cyber and intelligence at Mastercard, was quoted in the Telegraph as saying: “The way we pay needs to keep pace with the way we live, work and do business, offering choice to consumers with the highest levels of security. Our goal with this new programme is to make shopping a great experience for consumers and merchants alike, providing the best of both security and convenience."

No more fumbling for your phone or hunting for your wallet when you have your hands full – the next generation of in-person payments will only need a quick smile or wave of your hand. The trusted technology that uses your face or fingerprint to unlock your phone can now be used to help consumers speed through the checkout. With Mastercard’s new Biometric Checkout Programme, all you will need is yourself.

Customers would be able to scan their face or fingerprint using a supermarket's smartphone app and link their likeness to a bank card. 

Privacy campaigners are already readying their arguments against the system.

So what do you think?

Good...or bad?


Source - Yorkshire Live

[Beex]

As long as another option exists, I will never purchase things in such a way.