NETFLIX new basic subscription with ads.
Posted: 14 Oct 2022, 10:32
Netflix has announced that it will be rolling out a new "basic" tier of subscription in November.
Priced at $6.99 in the USA, it is expected to be £4.99 in the UK, and will feature advertising for the first time.
The new subscription tier will have four to five minutes of advertisements per hour, and a maximum of 720p resolution for content, with no downloading of content for later viewing. Netflix added that a limited number of its content will not be available in this tier due to licensing issues "which we're working on." In addition to this, some agencies are reporting that there will be about a 5% to 10% reduction in content, but no word as to what will be missing from the new service as yet.
The ads will play before and during content in 15- or 30-second lengths. Advertisers will be able to target their ads by country and genre.
Priced at $6.99 in the USA, it is expected to be £4.99 in the UK, and will feature advertising for the first time.
The new subscription tier will have four to five minutes of advertisements per hour, and a maximum of 720p resolution for content, with no downloading of content for later viewing. Netflix added that a limited number of its content will not be available in this tier due to licensing issues "which we're working on." In addition to this, some agencies are reporting that there will be about a 5% to 10% reduction in content, but no word as to what will be missing from the new service as yet.
The ads will play before and during content in 15- or 30-second lengths. Advertisers will be able to target their ads by country and genre.